clipped from: The neuroscience of design is still in its infancy, but it has its own organization, The Academy of Neuroscience for Architecture in San Diego, and some architecture schools now include some basic neuroscience in their curriculum. Are we on the verge of a new field of emotionally intelligent design? Here are few early findings:
A study by neuroscientists at Harvard Medical School found that faced with photographs of everyday objects--sofas, watches, etc.--subjects instinctively preferred items with rounded edges over those with sharp angles.
A study published earlier this year in the journal Science found that we remember words and other details better when surrounded by red, and that we're more creative and imaginative in the presence of blue.
High-ceilinged rooms encourage you to think more freely and abstractly, she reported, and low-ceilinged rooms leads to more attention to detail.
clutter increases the "memorability" of a room and establishes a reassuring sense of place.
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